The stories
we tell can either serve to clarify everything or confuse the listener. Choosing the right story often seems
tough, especially when you’re under stress or pressed for time. It’s why we often suggest to clients
they keep a video library of the best stories for folks to listen to before
they try to use them. Once your
library gets big enough, folks can ask themselves two questions to sort and
select the right story to use.
- Does the hero of my story feel the way my listener does?
- Does the hero in my story change over time in the way I’d like my listener to consider?
If you can
answer yes to both these questions, chances are you’ve got a story your
listener will relate to and remember.
-Julie
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